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Filed under: Cellphones

Nothing says Valentine’s Day like trying to cash in on a vulnerable, insecure relationship — and it looks like Palm’s doing its best to, ahem, “be there” for Blackberry addicts left a little shaken by Monday’s network outage. The company’s taken out full page ads in several national papers and changed its homepage to read that Palm devices include a little something called “uptime” — which is actually pretty funny since we’ve got a Treo 750 here that’s been rendered all-but-useless by AT&T’s various outages these past few weeks, but we’ll still grant points for panache. Of course, that still doesn’t change the fact that a recent survey ranked Palm dead last in customer satisfaction, but since when has being a homewrecker had anything to do with long-term happiness?

[Via coolsmartphone]

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Source: Nilay Patel

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Filed under: Cellphones

Sure, we’ve seen a myriad of interactive billboards before, but Mark Ecko’s latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

[Via AdGoodness, thanks John]

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Source: Darren Murph

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While Time Warner (parent company of AOL, which owns Engadget) won’t go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won’t affect those willing to pay up. Dubbed “Look Back,” the newfangled DVR feature will reportedly come “without a monthly fee,” and will only allow customers to skip ahead and back in predetermined chunks of time; moreover, it will be limited to programs that are watched back before midnight of the day they air. The firm plans to test it out this October in South Carolina before “gradually introducing it around the country,” and it was also noted that this — along with the “Start Over” feature that functions exactly as it sounds — would not require viewers to “remember to record programs,” but alas, it also eliminates the ability to keep a library of stored content onboard. Ah well, so long as we diehard DVR users can keep on coughing up the dough required for a fully-functional FF button, we’ve no real qualms with this option joining the fray.

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Source: Darren Murph

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Filed under: HDTV, Home Entertainment

The seesaw match between DirecTV and Time Warner (parent company of AOL, which owns Engadget) over those blasted “superior HD” spots has reached another milestone, as a US appeals court has “upheld a lower court’s decision that prohibits the satellite television operator from airing advertisements that claim superior service in markets where Time Warner Cable operates.” Notably, the Court of Appeals for the Second Circuit did, however, “set aside part of the lower court’s order, saying the way it had been worded could be construed to prohibit the unfavorable comparison of even Time Warner Cable’s analog programming.” Ah well, it’s not like those ads were exceedingly enthralling to begin with, right?

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Source: Darren Murph

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Filed under: Cellphones

Google’s list of mobile tools seems to grow monthly, but apparently that just isn’t enough. Apparently the web giant is looking at new ways to get ads out to subscribers by offering customized tools and handsets to a few providers it has allegedly approached. T-Mobile is purportedly furthest along in these discussions, but Google is also rumored to be chatting with Verizon Wireless and AT&T — with whom they are already pretty friendly by nature of the partnership with Apple. We all love Google and the magical things they offer us, but unless these handsets come heavily subsidized — both handset and calling, as has been rumored — we’ll have to take a rain check on more ads, thankyouverymuch.

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Source: Sean Cooper

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Filed under: Home Entertainment

Not that getting all up in our proverbial grills in order to provide specialized advertising is a new concept or anything, but Microsoft in particular has been on the warpath of late in this very realm. On the heels of a similar ad-based patent application comes documentation that reveals plans to use “biometric sensors, cameras, remote controls, or other accessories” to detect and identify an individual before doling out targeted plugs. Yes, this certainly does insinuate that your television would be watching you just as often as you viewed it, but unless it becomes lawful to stuff monitoring devices into our homes for the benefit of marketers, we’ll consider ourselves safe — for the time being.

[Via TechDirt]

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Source: Darren Murph

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