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Filed under: Transportation

Oh sure, we’ve most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion’s latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn’t nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video’s right after the jump.

[Via Digg, thanks Andres]Continue reading Interactive windows dare you to catch a Scion tC RS 4.0

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Source: Darren Murph

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Filed under: Gaming, Handhelds

It’s hard to deny that Apple’s MacBook Air advertisement is pretty catchy, and while the DS Lite doesn’t exactly pull off the whole envelope exit quite as elegantly as Cupertino’s latest lappie, it doesn’t do a half bad job representin’. In the spoof waiting for you after the jump, you’ll see a black DS Lite retrofitted into the MBA spot, and while the text, lighting and overall smoothness isn’t on par with the original, at least the music is spot-on. Click on though to see for yourself.

[Via DSFanboy]Continue reading Nintendo’s DS Lite retrofitted into MacBook Air ad

 

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Source: Darren Murph

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Filed under: Cellphones

Sure, we’ve seen a myriad of interactive billboards before, but Mark Ecko’s latest eye-catcher could seriously make you miss your ride. This brilliantly designed ad sports an LCD that can be painted up by your Bluetooth cellphone, as it allows passers to use their mobile as a spray can to decorate the screen as they please. No word on whether this thing accepts multiple connections or not, but a tagging duel would be mighty fine entertainment whilst waiting on the next bus.

[Via AdGoodness, thanks John]

 

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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Source: Darren Murph

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While Time Warner (parent company of AOL, which owns Engadget) won’t go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won’t affect those willing to pay up. Dubbed “Look Back,” the newfangled DVR feature will reportedly come “without a monthly fee,” and will only allow customers to skip ahead and back in predetermined chunks of time; moreover, it will be limited to programs that are watched back before midnight of the day they air. The firm plans to test it out this October in South Carolina before “gradually introducing it around the country,” and it was also noted that this — along with the “Start Over” feature that functions exactly as it sounds — would not require viewers to “remember to record programs,” but alas, it also eliminates the ability to keep a library of stored content onboard. Ah well, so long as we diehard DVR users can keep on coughing up the dough required for a fully-functional FF button, we’ve no real qualms with this option joining the fray.

 

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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Source: Darren Murph

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Filed under: HDTV, Home Entertainment

The seesaw match between DirecTV and Time Warner (parent company of AOL, which owns Engadget) over those blasted “superior HD” spots has reached another milestone, as a US appeals court has “upheld a lower court’s decision that prohibits the satellite television operator from airing advertisements that claim superior service in markets where Time Warner Cable operates.” Notably, the Court of Appeals for the Second Circuit did, however, “set aside part of the lower court’s order, saying the way it had been worded could be construed to prohibit the unfavorable comparison of even Time Warner Cable’s analog programming.” Ah well, it’s not like those ads were exceedingly enthralling to begin with, right?

 

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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Source: Darren Murph

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