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digg_url = ‘http://digg.com/xbox/Xbox_360_HD_DVD_drives_going_for_e9_99_in_Ireland’; And you thought $49.99 was cheap. Word on the street has it that Microsoft’s Xbox 360 HD DVD add-on, which has been seen as slightly less valuable since Toshiba pulled the plug on the once mighty red format, has stooped to €9.99 across the pond at GameStop (among other locales). For those not savvy on the absurd depreciation of the US dollar, we’re talking $15.47 — and that’s with a Media Center remote bundled in, too. We’re totally straight-faced when we say that’s actually not a half bad deal if you’re a fan of the media already out there, but the parsimonious among us are definitely waiting for these to come bundled with our favorite cereals before pulling the trigger.

[Thanks, Conor]

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Source: Darren Murph

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Filed under: HDTV, Home Entertainment

Best Buy is following Future Shop, Circuit City and others in reaching out to casualties of the format war. In this case, anyone who bought an HD DVD player from Best Buy before February 23, 2008 can request a complimentary $50 gift card for each player. For those too traumatized to even look at their discontinued hardware and software, Best Buy also announced it’s adding HD DVD players and media to its Trade-In Center program, starting March 21. No word on how much a player can net you, but once its updated, check BestBuyTradeIn.com to get an estimate and decide how much holding onto the past is worth.

[Thanks, Harmin C.]
Update: Best Buy just issued a press release with more information about the more than $10 million in gift cards it plans to distribute, and more details on how to make sure you get yours, check it out after the break.Continue reading Best Buy offers HD DVD owners $10 million in gift cards, trade in, shoulder to cry on

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Source: Richard Lawler

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Filed under: HDTV, Home Entertainment

While entering a format war is still worthy of a cautionary tale or two — Sony, you may have been on a winning side this time, but we remember Betamax — Toshiba appears to have escaped the fall of HD DVD a bit more intact than expected. Its official forecast for the financial year shows a loss of 65 billion yen ($669 million U.S.), a bit less than the ¥100b/ $1b U.S. figure anticipated last week. Unfortunately, the company as a whole is expecting slightly lower profits, so former red campers may not want to light cigars just yet.

Update: That’s actually 65 billion yen PLUS an additional one-time charge of 45 billion yen for a grand total ¥110b ($1.12 billion) going the wrong way in 2007’s books. Hey Toshiba, uh, you guys want a Best Buy gift card?

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Source: Richard Lawler

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Filed under: HDTV, Home Entertainment

We’ll be honest, we can’t exactly recall what the going rate on rare Betamax tapes was soon after VHS took over, but it seems that one HD DVD fanatic was willing to shell out quite a bundle in order to take home a presumably canceled version of Bee Movie. In a war that saw some 23 bids fly in, one particularly fortunate eBay seller was able to move a copy of Seinfeld’s latest on the now-deceased format for $400 — we think. Curiously enough, the seller didn’t specifically mention that it was the HD version in a publicly answered question, and even more suspicious was the fact that he / she chose to end the auction early despite the chance of it soaring even higher. Here’s to hoping the winning bidder both reads this and gets the film they purchased, but let’s see some actual pictures as soon as it arrives, cool?

[Thanks, Mack S.]

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Source: Darren Murph

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Filed under: Home Entertainment

digg_url = ‘http://digg.com/tech_news/Sony_offers_Blu_ray_trade_in_deal_for_HD_DVD_owners_in_Swit’;We’ve already seen a couple of Blu-ray exchange programs offered to HD DVD owners looking to jump ship, but looks like Sony is now finally getting in on the action itself, albeit only in Switzerland. While some of the details are lost in translation, it seems that if you buy either the BDP-S500 or BDP-S300 Blu-ray player before the end of March, you’ll then be able to send in your HD DVD player for Sony to recycle and receive a discount of 200 Swiss Francs (about $190), plus both the Spider-Man trilogy and Pirates of the Caribbean trilogy on Blu-ray. Not surprisingly, the Xbox 360 HD DVD drive and all computer HD DVD drives are excluded, and you’ll need the proof of purchase and cash receipt for your HD DVD player (purchased before February 29th) in order to take advantage of the offer. Needless to say, we wouldn’t recommend holding your breath for Sony to offer a similar deal ’round these parts.

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Source: Donald Melanson

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Filed under: HDTV, Home Entertainment

We had an inkling that the format war was soon to be over when Warner announced it was going Blu-ray just before CES and HD DVD canceled its press conference, but we didn’t realize how quickly things would come to an abrupt end. It looks like Toshiba CEO Atsutoshi Nishida was decisive in ending the battle, telling the Wall Street Journal that HD DVD didn’t stand a chance after Warner left, and that if HD DVD wasn’t “going to win then we had to pull out, especially since consumers were already asking for a single standard.” That’s interesting, especially since Toshiba issued all those jilted-lover press releases as former partners defected and continued to waffle for another month or so and even air a Super Bowl ad, but we suppose PR people can’t go running around saying things like “One has to take calculated risks in business, but it’s also important to switch gears immediately if you think your decision was wrong,” like the CEO can. Of course, the CEO probably shouldn’t be saying Toshiba’s upconverting DVD players are so good “consumers won’t be able to tell the difference from HD DVD images” either, but give the man a break — he’s still in mourning.

[Thanks, ogscorpion]

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Source: Nilay Patel

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Filed under: HDTV, Home Entertainment

While even the most steadfast red fans have accepted things are over for HD DVD, it appears Dreamworks Animation isn’t able to let the format war go. Even though Paramount seems to have found a way out from under its exclusivity deal, Dreamworks CEO Jeffrey Katzenberg told Reuters he still needs to hear from Toshiba what to do with the truckloads of money HD DVD gave them about its agreement before making any Blu-ray release plans. He seems (to be the only one) worried about the upcoming DVD release of Bee Movie and what will happen there. An analyst quoted said they should certainly have this taken care of by the holiday season, which would only be six to eight months after HD DVD manufacturing has ceased to be. We have a feeling it won’t take that long long to turn Shrek Blu.

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Source: Richard Lawler

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Filed under: Gaming, Home Entertainment

Look, don’t act like you didn’t know this was coming. Microsoft has started selling its Xbox 360 HD DVD drive for the ultra-bargain price of $49.99. So now’s your chance to get one super-duper cheap. Or you could just throw that $50 into the garbage… same thing.

[Thanks to everyone who sent this in]

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Source: Joshua Topolsky

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