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Helio, a struggling cellphone carrier, was founded to bring the advanced features of South Korean phones to the American market.

Source: By THE ASSOCIATED PRESS

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Money-losing companies with interesting technology and a small, if rabid, customer base still frequently tend to sell for healthy chunks of change — especially in the wireless space. We know Helio was burning cash like crazy, but that doesn’t entirely explain why SK Telecom was so absurdly desperate to dump their $500m investment. At a $39m acquisition price, SK didn’t just lose its shirt — it lost that, the shoes, and then the pants. You know, the pants with a half-billion dollars in them.

Now, if you look at nothing other than the price per subscriber of some other, larger mobile acquisitions, Helio’s numbers seem even crazier. Alltel’s subscriber base is going to Verizon for about $2,100 per customer, and back when Nextel sold to Sprint, each sub went then for about $2,350. Helio’s $39m sale to Virgin nets them $230 per subscriber. That’s now what you’re worth to Virgin, Helio subscriber — $230 on an $80 ARPU. Clearly there’s a lot more value in acquiring more than ten million subs than under 200k, but is that value ten fold?

And then to add insult to injury, the piddly $39m Helio did get from Virgin was an all-stock deal, which basically means SK won’t be recouping material costs any time soon. Granted, that does amount to 17% of Virgin Mobile USA’s market cap, and SK gets two seats on VM’s board, but damned if Helio isn’t like the reverse-Brewster’s Millions of cellphone companies. Basically our pet theory right now is that either SK is playing the Korean tax system for the maximum possible write-off, or they literally didn’t have another soul to turn to in this whole wide world. We know Helio wasn’t in good shape, but a $39m all-stock deal means they basically stood on the corner and gave the company away to whomever was passing by at the time.

We wanted some more expert opinions, so we hit up a couple of old Engadget pals. Om Malik had this to say: Their losses are huge and there is no hope in sight. Why Virgin bought so few subscribers, I don’t get. My best guess is that SK Telecom wants to do something with Virgin. Helio was one giant misexecution — it is a micropennies on the dollar sale.

Michael Gartenberg offered this: I suspect there were not a whole lot of options… who else would have bought this thing? It’s clear the MVNO model doesn’t work for the most part. Virgin was probably the only buyer who had interest and it was probably the best chance for Helio’s investors to get some of that money back.

Bottom line, it looks like Virgin and its shareholders should be pretty stoked today, because by all accounts they got a pretty killer deal.

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Source: Ryan Block

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Virgin Mobile purchased Helio today for $39 million in equity. Helio is a small MVNO that made its name by selling powerful and high-end telephones aimed at technophiles and, thanks to an investment by South Korea’s SK Telecom, Korean-Americans. As part of the deal, Virgin Mobile is also receiving $50 million to pay down Helio’s debt (half from SK Telecom, and half from its parent company Virgin Group), as well as an additional revolving credit facility of $60 million. Just last September, SK Telecom tried to save Helio by pouring an extra $270 million into it, to no avail.

The Helio brand will be subsumed by Virgin Mobile. All of the Helio stores will close except, it’s reported, the flagship store in New York, and there is a full restructuring of the company going on right now. Thus, after much struggling, Helio enters the deadpool.

Helio had 170,000 subscribers while Virgin Mobile currently has about 5 million. The deal will also give Virgin access to a number of technologies owned by Helio including customer management and cellphone deck applications.

Helio also has received investments from Earthlink, but when Earthlink pulled out last year and charismatic CEO Sky Dayton stepped down it was clear something was afoot.

Peter Ha at CrunchGear wrote a full analysis of the merger:

So what exactly does the merger mean for customers of Helio who have grown to love the hardware and features that Helio is best known for? Well, Virgin Mobile will be keeping all of those goodies in place. If you’ve seen any VM devices, you know they stink. VM is relatively boring and absorbing the technology Helio is best known for will certainly boost the MVNO’s status and appeal to a broader audience. That means future VM devices will include apps such as Google Maps with GPS, YouTube and MySpace… all of which Helio brought to the table before other carriers.

What about the Ocean 2? If you haven’t already figured it out by now, the Ocean 2 has been delayed over the last few months because of merger talks. It’s unclear when the device will actually launch, but it hasn’t been scrapped.

While I hate to see Helio dissolve, this is great for both brands. VM knows how to make money while Helio knows how to create technology that works and is appealing.

With Helio gone Boost Mobile in the only targeted MVNO running in the US right now.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Source: John Biggs

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So there’s really no telling what’s up with Helio as an MVNO, but there’s plenty going on with the Ocean 2 handset. Just yesterday we noticed a spy shot of the elusive mobile, but unfortunately, the video in which it was captured from had been conveniently removed. Today, however, a whole host of new vids have surfaced over at HelioCity, one of which actually shows the unit while gaming. Check ‘em out while you still can in the read link below.

[Via phonemag]

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Source: Darren Murph

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It’s hardly been a secret that Helio was causing some problems for Earthlink, but the company’s CEO has just now weighed in himself on the matter, offering some comments on the situation and Helio’s now former CEO Sky Dayton in one of those always exciting earnings calls. As mocoNews reports, Earthlink’s Rolla Huff says the company “made hard decisions around getting our cost structure down,” including the “very difficult decision…to not continue making incremental investments in Helio.” Huff apparently laid none of the blame on Helio’s Sky Dayton, however, saying simply that “Sky has a history of creating and building strong brands and he’s done a great job at that with Helio,” and that they “very much appreciate his willingness to be involved in getting Helio to this point in its life cycle.” Of course, that was hardly the entire purpose of the call, and those concerned with the nitty gritty of earnings details can get their fix by hitting up the read link below.

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Source: Donald Melanson

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Sky Dayton, founder and chairman of the phantasmagorical Helio, has announced that he’s stepping down as CEO to become president of the last-man-standing MVNO. Dayton will be replacing Jinwoo So, president of global business at SK Telecom (which shares ownership of the company with Earthlink), and Dayton himself will be replaced by Wonhee Sull, formerly the company’s president and COO. “Helio has reached a point in its development where I feel the timing is right for this change… As we have for the past three years, the two of us will continue to define Helio’s direction and future,” said Dayton. It’s possible that with the recent influx of cash (and increased ownership) from SK Telecom, and the dwindling marketshare of MVNOs, Sky’s taking the opportunity to get a little more control of his baby… and who can blame him?

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Source: Joshua Topolsky

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Sky Dayton, founder and chairman of the phantasmagorical Helio, has announced that he’s stepping down as CEO to become chairman of the board of the last-man-standing MVNO. Dayton will be replacing Jinwoo So, as chairman of the board, while himself being replaced by Wonhee Sull, formerly the company’s president and COO. “Helio has reached a point in its development where I feel the timing is right for this change… As we have for the past three years, the two of us will continue to define Helio’s direction and future,” said Dayton. It’s possible that with the recent influx of cash (and increased ownership) from from its Korean parents and the dwindling marketshare of MVNOs meant that SK felt it was time to step in and get things on track.

Update: Lots of fun title inaccuracies going on up in here. See above for the latest, correct edits.

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Source: Joshua Topolsky

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We talked to Helio today and confirmed the reports that the MVNO is laying off about a hundred people from its workforce of about 700. According to Helio, most of the employees being let go were needed during its initial launch period (remember, Helio went official early 2006); about 80 jobs in regional field sales offices were included in the cut (Helio says that’s due to the fact that the bulk of their sales are coming from just a couple of offices) and about 20 jobs at HQ, which are post-launch redundancies. Given EarthLink’s financial dire straits right now (and the firm’s financial ties to Helio as a co-owner), we’d be worried, but Helio was quick to reassure us that sales are booming (July was their best month ever, and August is about to top July), no Helio flagship stores are closing, and the number of Helio kiosks will increase from 30 to 50 this year. Helio’s bottom line: “we don’t want to burn cash like some MVNOs do”. Fair enough — we’re ALL looking at you, Amp’d.

[Via GigaOM]

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Source: Ryan Block

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