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Filed under: Cellphones

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

As Switched On exemplified in the frenzy of mobile Ts and primary Gs last week, much of the attention focused on the involvement of Google and comparisons to the iPhone. Searching Google for “‘T-Mobile G1′ Apple” yields over 6.7 million results on Google. Searching for “‘T-Mobile G1′ HTC” yields only 3.4 million.

Given that the phone is being branded “T-Mobile G1 with Google,” the temptation is to say that HTC, which has long vowed to step into the white light from behind the white label, has failed to capitalize on one of the best branding opportunities in handset history. However, there would have been limits as to how much spotlight it could have stolen in the wake of media fascination with Google and one can have only so many brands listed in the name of a phone. Wireless carriers are among the biggest television advertisers, and Google is the biggest advertising powerhouse online. Together they will fund the G1 marketing push. The stakes were just too high for HTC to significantly advance its branding status with T-Mobile, which has used its carrier brand for such HTC handsets as the Dash, Wing and Shadow.

But there are more paradoxes in HTC’s first Android handset.

Continue reading Switched On: The T-Mobile G1 — by Google and what’s-their-names

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Source: Ross Rubin

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Filed under: Home Entertainment, Portable Audio

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Last year, Switched On discussed the KeySpan TuneView and the DLO HomeDock Remote, two products that allowed remote control of an iPod using small screens on a remote. One of the limitations of those products was that they each required their own docks instead of working with any of the scores of iPod docks already on the market. At CES 2008, though, a company showed a product that not only allows you to use your iPod — and many other devices — as a wireless remote with the iPod dock you may already have. Even more unusually, the company that sells it is not one well associated with these speaker docks, such as Altec Lansing, Bose or Logitech, but rather It is iSkin, a company that made its name selling silicone cases for iPods.

iSkin’s music product line is called Cerulean, the most flexible configuration of which is the $129 TX+RX (transmitter / receiver). The transmitter, like those bundled with iPod wireless headphones for years, allows you to use your iPod as a remote, sending music to any Bluetooth stereo speaker. But not only does Cerulean free the iPod from the dock, it frees the dock from the iPod.

Plugging the Cerulean Bluetooth receiver into practically any iPod dock opens a door for many Bluetooth stereo music sources — such as MacBooks and notebook PCs, digital music players from Sony and Samsung, and many cell phones. When used with a subscription service such as Rhapsody, the Cerulean lets you create playlists from thousands of songs or listen to YouTube music videos on your notebook with better audio quality, but there’s even one more trick up its sleeve.Continue reading Switched On: From Bluetooth to the bedroom and the backyard

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Source: Ross Rubin

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Filed under: Peripherals

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

The best and most popular portable electronics products don’t work for long without them, but the general consumer sentiment toward AC adapters is evident in the terms of endearment such as “bricks” and “wall warts” given to them. They’re referred to with even more colorful language when they’re accidentally left behind on a trip or are otherwise unavailable when needed.

But if a startup GreenPlug has its way, future portable electronics products may not come with an AC adapter, much like many printers today don’t come with a USB cable. With engineering talent that ran design for Apple’s DC power systems for the iPod and the MagSafe connector, GreenPlug is taking on one of gadetry’s holy grails - a universal connector that can work on practically any portable electronics device. GreenPlug would turn the frequently forgotten and mismatched AC adapter into an accessory ecosystem. The company envisions DC charging hubs that would be available in conference tables at the workplace and in tables and walls at coffee shops.

Continue reading Switched On: Green Plug tries to replace the worry warts (Part 1)

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Source: Ross Rubin

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Filed under: Portable Audio

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Last Switched On introduced the Slacker Portable, a device that is as noteworthy for great value in bringing a steady stream and great variety of free music — including on-demand favorites from those with a premium subscription — as it is for its design quirks.

None of these are are as frustrating as the device’s touch strip used to provide quicker access to on-screen selections. Unlike the touch strips on older Creative Zen models, it uses absolute positioning that activates the button at that part of the screen. Unfortunately, this means that stray touches can cause the interface to jump from screen to screen and even skip tracks. The Slacker team may have considered the touch strip a compromise for a device without a touch screen, but at some point realized that their implementation wasn’t up to the task. Slacker turns the touch strip off by default, and it will need a major overhaul to prove useful in future players. Fortunately, the jog dial Slacker includes is almost as efficient.

Other controls fare better as they represent hardware counterparts. The device’s left side has a Favorite button (which designates that a track be played more often) and a Ban button (that prevents it from being played again in the future); its right side has the Skip button, which Slacker sees as a key differentiator from satellite radio. Most station management tasks, such as creating a new station or designating which stations show up on the device, need to be done from the Slacker site or desktop application.Continue reading Switched On: Slacker in your slacks (Part 2)

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Source: Ross Rubin

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Filed under: Features, GPS

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

As demonstrated by last year’s purchases of map providers Navteq and Tele Atlas, companies are betting big on the future of location-based services. Knowing, processing, and integrating the location of people and things can be a valuable bridge between the digital and physical worlds, but today most of the activity is in the simple direction of cars from a location to a destination.

Zoombak offers a portable unit about the size of a Zippo lighter that integrates a GPS receiver and cellular radio that reports back on its location when queried. The company offers the unit in two packages — one for use in vehicles and the other for use with dogs.

The receivers in both products are identical and the packages are distinguished by their included accessories: the one for pets includes a collar attachment. Unlike that of one competitor, PocketFinder, the Zoombak receiver is not waterproof, but the company offers tips on how to make it better withstand the elements.

Continue reading Switched On: Zoombak puts your vehicle on the map

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Source: Ross Rubin

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Filed under: Features, Home Entertainment

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Apple TV was overwhelmed by the introduction of the iPhone at the Macworld 2007 keynote, but the little set-top device has been the recipient of a complete makeover in 2008. The rich visual menus of the first release are now revealed only after traversing a textual navigation grid that looks austere for an Apple product and downright grim for a TV-based user interface. “Take Two” as it is being called, upgrades Apple TV’s software and positioning, but the product will still struggle to break out of its niche in the mad rush to free movies from their disc detainment.

The first iteration of the Apple appliance was, like many products before it, focused on sending content from the PC to the television. Apple included a fast 802.11n receiver and even a hard drive for ensuring content availability when the network was offline, and the product’s media serving was tied to its popular iTunes software. But ultimately, Apple learned that the music and photos that populate consumers’ hard disks have a hard time competing for attention with premium Hollywood television. This curse of familiarity is especially insidious when it comes to video that demands constant replenishment.

As Steve Jobs noted during his Macworld keynote, Apple now “gets” that video is what consumers want on their TVs. And Apple TV should deliver. In fact, the movie rental and purchase proposition is now very similar to that of the device and service offered by Vudu, Inc., which has a head start on content but a higher price and nowhere near Apple’s brand or distribution power. Apple is also offering podcasts, YouTube and its original ability to access personal content from PCs.

Continue reading Switched On: Apple TV gets its second audition

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Source: Ross Rubin

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Filed under: Features, Laptops

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

digg_url = ‘http://digg.com/apple/Switched_On_Apple_bets_that_to_Air_is_human’; The MacBook Air is the third member of Apple’s notebook line and weighs only three pounds while it barely penetrates the third dimension. Nonetheless, Apple is again banking that human factors — particularly that bigger screens and keyboards are better — will allow the blade-like profile of the world’s thinnest notebook to slice into the traditionally slim market for ultra-portable notebooks.

The Air was certainly the show-stealer at this year’s Macworld keynote. While some Mac fans were hoping for a pocket-sized productivity product, the best hope for that in the near term are third-party solutions that can turn an iPhone or iPod touch into such a device. Furthermore, Apple remains one of the few major notebook companies to not offer a product with integrated 3G wireless connectivity. While most of these products have been aimed at business users, the premium positioning of the MacBook Air should have exceptional appeal to these potential customers.

While the computer may fit in an interoffice envelope, the company clearly did not mail the effort in. As usual, Apple has asked much of its suppliers and some of its users in order to achieve stunning results. The Intel chip die package that powers the MacBook Air is 60 percent smaller than those used in other notebooks. For users, there are also compromises, including a bare minimum of ports that exclude wired Ethernet and FireWire. The latter has been a Mac hallmark since the days of the first iMac, but with camcorders now rapidly moving to USB and flash cards, the case for its inclusion where space is at a premium is not as strong as it once was.Continue reading Switched On: Apple bets that to Air is human

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Source: Ross Rubin

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Filed under: Features, Home Entertainment

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Imagine a history in which broadcast television programming was not sent directly to television sets. Rather, it was sent to another, more expensive device in the home with a smaller screen. If you paid $40 per month, you could access at best only about 10 percent of the shows you really wanted. These shows were available on demand, but under ideal conditions needed a few minutes before you can start watching them. Furthermore, to watch them in the comfort of your living room, you had to rely on a slow, unreliable connection between the box and the TV set.

This bleak situation characterized the state of much broadband video at the debut of Vudu earlier this year. Vudu’s $400 glossy black box sports a curvy perimeter that is a bit taller than an Apple TV. It delivers instant access to about 10,000 movies using a slick and sophisticated combination of local caching and distributed computing. Rent or buy the movie and it starts playing. Vudu just introduced its first high-definition movies — the Bourne movie trilogy, offering the high-definition media-free version of The Bourne Ultimatum for sale for the first time.

The physical version of that movie is available exclusively on HD-DVD, but with Vudu you don’t have to worry about the alliances of studios or video rental chains. The company has struck deals with all major studios and the Vudu device is hundreds of dollars less than dual-format high-definition disc players from Samsung and LG Electronics. On the other hand, nearly all of its content is more of a quality match for the dirt-cheap and universally-supported standard DVD player today.

Continue reading Switched On: Vudu starts on its to-dos

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Source: Ross Rubin

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